Integrating key organizational elements for nonprofits in transition requires careful strategic alignment with a refined mission and vision.
At Y Chen & Associates we welcome the opportunity to work with existing nonprofit organizations as they reinvent themselves. Designing an integrated strategy that addresses all the existing obstacles and challenges, while innovating new pathways that connect creative programming with new funding sources is our specialty.
The Heroic Imagination Project is a wonderful San Francisco based nonprofit organization that designs innovative strategies by combining psychological research, intervention education and social activism to create everyday heroes equipped to solve local and global problems. Our team of designers, nonprofit accountants and seasoned nonprofit executives designed a thorough transition strategy that culminated in a rebranding campaign.
Their new logo ended up having three tiers of imagery, including the abstract image of a person in the center extending and projecting energy into the world, the Greek symbol for psychology, or Psi ( Ψ ), and the symbol for radiance in the shape of our modern day wifi symbol, which also nicely nods towards interconnectivity and global reach. Getting their work out into the world definitely inspires more people, maybe even you, to do extraordinary things!
For the full range of the services they offer, please visit the Heroic Imagination Project website.
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