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Writer's pictureMichael Santoro

THIS BUSINESS OF ART

Whether creating as an individual or through a nonprofit arts organization, actualizing and sustaining grand artistic vision requires business acumen.



For 23 years, I was at the helm of the San Francisco World Music Festival. Our vision of art as metaphor for social change was indeed grand. The highs of actualizing complex projects that brought artists of the highest caliber from around the world together to collaborate were indeed euphoric. The lows of political and financial distress in the middle of a production run were terrifying. Yet getting through these types of business challenges was the key to sustaining the organization's ability to continue to produce new world premieres year after year.


At Y Chen & Associates, we are veterans of this terrain and love rising to the challenge of designing the best business strategies for actualizing artistic vision. Whether you are new to this process or an established institution of the arts, we would love the opportunity to lend our experience of financial oversight, production planning, program design, intercultural collaboration and fundraising to your next project.


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